Add Custom Widget Area / Custom Sidebar Using Genesis Framework
Use the snippet below to register a new widget area or a custom sidebar, when using the Genesis framework:
genesis_register_sidebar( array(
'id' => 'frontpage',
'name' => __( 'Frontpage', 'themename' ),
'description' => __( 'This is a widget area for the frontpage', 'themename' ),
) );